by William J Libby
(Paperback Edition - $16.95, Digital Edition - $2.99)
What’s the real secret to success in business? Certainly, you have to do a great job. But there’s a lot more to it than that.
Equally necessary is insuring your client or customer feels valued. Doing a perfectly adequate job covers only a part of this requirement.
Effective, memorable, first-rate entertainment, provided by a person with top-notch skills, supplies a missing ingredient that helps insure client satisfaction, as the nearly two dozen case histories in this book show.
As one famous restaurateur has said, “…nothing else is as important as how one is made to feel in any business transaction.”
Wine for Businesspeople 100: The Case for Wine offers powerful examples of individuals who have integrated strategic entertainment concepts into their business-development and customer-relations practices and achieved high levels of personal effectiveness and business success.
Other individuals, untrained in entertaining with wine, failed to measure up to expectations when conducting business. They undermined their sales efforts or created less-than-ideal impressions among prospects, clients, customers and associates in situations that relied as much on entertainment skills as business skills.
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Buy it, read it and put yourself on the road to more confident and productive business entertainment—the kind that builds accounts and cements relationships for years and years. And make sure all the rainmakers in your organization read this book.
About the book:
Wine for Businesspeople 100: The Case for Wine establishes the value of knowing about wine when entertaining in business. In fact, the book is the first of its type: A close look at the relationship between success in business and the power of entertaining with wine—but from the point of view of a businessperson, not a wine expert. Drawing on multiple case histories, this book demonstrates in detail how wine knowledge helps increase sales, strengthen relationships and create business-to-business bonds that are hard to break.
About the author:
William J. Libby is president of Libby Communications. For more than two decades in business, Bill has studied clients and associates as they successfully used wine to achieve a variety of objectives. He has also observed the wine-challenged fumble their responsibilities when attempting to entertain prospects and customers, reward loyalty, recognize individual achievements and celebrate group accomplishments. With this first in a series of books about wine in business, Bill draws on real-world case histories to illustrate the do’s and don’ts of using wine in business.
Read 15 testimonials about this eye-opening book on the Testimonials page of this website.
The book is available in print and Kindle editions: Amazon.com
Contact author Bill Libby at 203-820-6655 or email@example.com